Even less popular sports titles like EA’s NHL franchise observed increase last quarter with FUT Coins engagement in the match up 13%. «Our fans are now telling us that they need more of what EA Sports could provide,» Wilson said. «They’re playing our matches than ever before. They are spending more time together with our content. And they’re connecting with each other, the playersteams and sports they love during our adventures. «To capitalize on the increasing interest in sports gaming, EA is planning an aggressive expansion using its EA Sports lineup beginning with its largest and hottest game, FIFA.
Launching new sport games.Soccer is the world’s most popular game, and there’s no greater way to capitalize on that curiosity than by releasing more experiences on the greatest and fastest-growing gaming platforms, which can be cellular devices. But there is much more to come. As part of the arrangement, EA will launch several mobile offerings inside the FIFA franchise, including a free-to-play PC variation.
The company believes that these games can reach 80 million players in more than 15 countries. Glu Mobile can help expand EA Sports franchises on cellular, provided the victory Glu Sports has experienced its Harness Sports Baseball franchise. And now EA believes Codemasters, that owns high racing games like F1, DiRT, and Project Cars, will empower EA Sports to innovate and expand its international audience for racing amusement.
Wilson said on the recent earnings call this is simply the beginning. EA is relaunching its school soccer franchise, which is now under development. There’s also an expansion in another sport, which Wilson would not name, starting next fiscal year.
What’s the fiscal opportunity?EA estimates the global market for FIFA Mobile Coins for sale sports video games will be over $11 billion with $7 billion on console and PC, although the market for mobile is 4.3 billion.