The growing mobile gaming industry, the largest sub-segment of FIFA 22 Coins the overall sector in terms of revenue generation, has led EA and its rivals like Activision Blizzard Inc (ATVI.O) invest in significant acquisitions.
For EA its mobile gaming business, mobile games account for more than a 10 percent of the company’s overall revenue.EA made billions to purchase Glu Mobile, UK-based Codemasters and Playdemic Ltd, to bulk the gaming options for its mobile platform by adding more gaming titles.Consumer gaming hardware, content , and accessories throughout the United States alone jumped to an all-time high of $56.9 billion in 2020, according to figures from the research company NPD.
«They benefit from this windfall to secure their future by purchasing the intellectual properties and talents, and by establishing a foothold in new categories,» Joost Van Dreunen is a professor of how games are run at New York University, said.Acquiring studios with strong mobile franchises will enable EA to inherit the expertise and capitalize on the existing player base at same as acquiring the expertise.
EA claims that FIFA’s Ultimate Team preview packs have increased sales.EA CEO Andrew Wilson has said that the new Preview Packs that were introduced in FIFA 21’s Ultimate Team mode have been «well received by the community» and has increased sales.
According to PC Gamer, during an investors call on August 4th, Wilson said that Preview Packs resulted in «an increase in engagement» and «a greater rate of conversion of spenders.»It was coming down toward the closing of the season so some of this data needs to be considered in that perspective, but the team is committed to continue to innovating in as well as around the opportunities and programs we put together for our players. We think that we’ll continue to buy FUT 22 Coins expand our business in the future,» he added.
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MMOgrfy ha creado el grupo FIFA 22 – For EA its mobile gaming business hace 2 años, 4 meses