Indeed , Donohue put the growth of the NBA 2K League in 2k22 mt partners on the fact that companies are recognizing esports as a growing market and that rapid increase in fan engagement. It’s my opinion that it’s already being observed, and the increasing fan involvement only fuels the fire. It was due to the fact that all the brands we talked to about partnerships realized they needed to get involved in esports , and they are just trying to figure this out.
However for companies, there is the possibility of taking a risk by entering the esports industry, which is a new one as a former Golden State Warrior and noted tech businessman Andre Iguodala once called «the Wild Wild West». The risk was worthwhile for the NBA. «It’s inherent in the NBA’s brand as well as 2K’s own brand to be creative» Donohue explains, adding that the NBA owners «realise the future – this will keep growing. Therefore, I believe it could have been a bigger chance of failure if they didn’t rather than actually doing it.»
Some fear that esports could been a fringe idea appealing to hardcore gamers, but not having the commercial potential which have been proved false. Forbes announced last year that global revenues from esports would increase to $1.1bn in 2019.
«Even during the last three years, three seasons, my conversations differ significantly from the way they were prior to when the league got started. It’s an increase in regular, and it’s not such a strange thing;» Donohue emphasizes. As Warriors Assistant General Manager Kirk Lacob recently told me that esports are «absolutely getting more mature».
Donohue describes the advantages of a league that is operated from the NBA office when it comes to getting partners. «The benefit of having the NBA 2K brand, is that we have amazing relations with many of these partners . Therefore, we tend to hold their hands and navigate eSports. We can also help them understand how they can tap into eSports to boost their brand.»
The NBA 2K League offers companies another advantage: the game is simple to understand. Donohue highlights that esports can occasionally be difficult for players. «You don’t need to play to enjoy the games. If you’re knowledgeable about basketball then you’ll understand it,» Donohue says.
The advertising within the game is well-established. «It’s completely normal to be watching basketball games and observe courtside signs and brand names integrated into the game in this manner, it would be more strange to cheap Nba 2k22 Mt not see that.» According to Donohue, the game is out, this allows players «to be a part of the actual virtual experience.»
Administradores de grupo
Miembros
-
Smith
se ha unido a hace 2 años, 6 meses -
Weiweismart
se ha unido a hace 2 años, 6 meses
